While most enterprise leaders are fixated on AI’s return on investment and technical scalability, they’re missing a critical—perhaps defining—third pillar: behavior. Over the past year, through hundreds of conversations at CxO Security Forum events, interviews with enterprise tech executives, and observations from industry briefings, one theme has become clear: AI is not just transforming workflows. It is reshaping how humans think, act, and feel at work.
If you’re responsible for AI strategy, you’re not just deploying solutions—you’re designing relationships between people and machines. And yet, very few organizations are tracking or managing behavioral outcomes. It’s time we fix that.